Friday, January 4, 2008

"Incumbent/Prior" layout

"Local" layout

"Basic" layout

Address-panel copy for second postcard

Second postcard has same "front" as first, with bulleted services listed on address panel (instead of long-copy) as follows:

How can Practical Political Consulting help a small campaign?

...WITH THE BEST VOTER FILE in Michigan, constantly updated and purged of inaccuracies over the decades, with every relevant piece of partisan or ideological information added to name, address, phone and voter history.

...WITH DATA OUTPUT as a CD, as an email attachment, as walking cards/lists, as phone lists for robocalls, as labels or inkjetted onto your brochure for mailing (using postal rules for maximum discount).

...WITH MICROPOLLS drawn a sample from the most important subgroup of your district and executed with automated phone technology for minimal cost (compared to broad-sample, human-interview polls). Accurate, helpful polling doesn't have to be expensive.

Find out more about all our services for small campaigns at grebner.com/tktktkt
or call John at (517)000-0000 or email john@grebner.com.

Tasks as outlined

1. Postcard for ~$300 customers
offering small-scale services: list selects on CD, walk lists, phone lists, labelling, micro polls


2. Brochure for ~$1000 customers
list selects on CD, walk lists, phone lists, labelling, micro polls


3. Website for above or ________ ?


Freebie from Jon:
4. Political Index brochure for 500 list.

Master copy for first postcard






Three iterations on front of card, with the following headline copy sandwiched between torn-paper art of a dictionary definition of "daunting" and the Ballenger quote (see graphic for clarity...):

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Running for office can be daunting.
Practical Political Consulting can help.

(basic)
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Running for ^local office can be daunting.
Practical Political Consulting can help.

(local races)
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Running for office can be daunting, even if you've done it before.
Practical Political Consulting can help.

(previous candidates and incumbents)


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Back of card:
Practical Political Consulting isn’t “Michigan’s leading list broker” by accident. Over three decades of experience building computerized voter files has resulted in what is widely recognized—even by Republicans* —as the most accurate voter list in Michigan.

Mark Grebner and Alan Fox have taken the most current name, address and phone information and have added the most useful, relevant ideological information to each voter’s entry. Proper spellings and accurate Primary and General Election voting history is just the starting point. If that voter has signed a ballot petition, declared a party ID, or perhaps even written a letter to the editor or planted a yard sign in their front yard, that information has been placed next to their name and address.

PPC can custom-tailor that information for your district, township, city, or county and output it in the form of a CD, an email attachment, walking cards/ lists or—new this year—inkjetted onto your mailing piece (parsing the US Postal Service’s complex rules for the maximum available discount).

It’s easy to make a mistake in the stress of running for office. Don’t let your choice of lists be one of those mistakes. Mark Grebner and Alan Fox have built a reputation for honesty, accuracy, and effectiveness in a profession that often isn't.

Find out more at www.grebner.com/tkttkt or
call John Tktkt at 1-800-000-0000 or john@grebner.com

* “...Grebner has the best political lists in the state...” — Former US Senator Spencer Abraham

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Adjust url for mailing list target as follows:

/townships
/counties
/cities
/staterep
/statesenate
/congress